// Marketing Automation · Missed-Call Text-Back
Marketing Automation, Built by Engineers
We build six automation systems for local service businesses: missed-call text-back, booking funnels, review automation, database reactivation, AI conversation agents, and CRM pipelines. Each is small enough to go live inside a three-to-five working day window we put in writing, with A2P registration handled so your texts actually reach a phone.
// Definition
What Is Marketing Automation?
It means wiring your tools together so they act without you. We build on an all-in-one platform that combines your CRM, two-way SMS, email, calendars, and forms, then connect the pieces so the work happens on its own. A missed call fires a text. A booked job fires a reminder. A finished job asks for the review.
For a local service business, the appeal is arithmetic. One platform replaces the CRM, the texting tool, the booking tool, the email tool, and the review tool. One bill instead of five, and the pieces already know about each other.
// What we build
Six Systems That Close the Gaps
Take one, or take the set. Each is scoped and priced on its own.
01.
Missed-call text-back
The call rings and rings, and within about a minute the caller gets a text from your number asking what they need. The conversation carries on by SMS while you finish the job you are already on.
02.
Booking funnel
A quote or booking page wired straight into the CRM, so an inquiry lands as a real record with a stage, not as an email you meant to reply to. Works on a phone, because that is where it will be used.
03.
Review automation
The job closes, the customer gets a text asking for a Google review, and the link goes straight to the review box. More reviews lift your map ranking, which is the cheapest lead source you have.
04.
Database reactivation
You already paid to get those old leads. A targeted campaign works back through the ones that went quiet and restarts the conversation. It is the cheapest revenue in the building because the acquisition cost is already sunk.
05.
AI conversation agent
A bot that answers the common questions, works out whether the lead is worth your time, and books them in. It runs at 11pm on a Sunday. We set the guardrails so it hands over to a human when it should.
06.
CRM and pipeline setup
Custom fields that match how you actually quote, opportunity stages that match how you actually sell, and a dashboard that tells you what is stuck. Built around your process, not a template’s idea of it.
// Compare
An All-in-One System vs a Generic CRM vs Doing It Manually
| What happens | Built by us | Generic CRM | Doing it manually |
|---|---|---|---|
| A missed call gets a reply | Automatic, about 60 seconds | Only if you build it yourself | When you next check voicemail |
| Two-way SMS from your number | Yes, and A2P registered | Usually an add-on | From your personal phone |
| Customer books without calling | Yes, straight into the calendar | Sometimes, rarely wired up | No |
| The quote you sent gets chased | Automatic sequence | A task you have to remember | If you remember |
| Review asked for after the job | Automatic text with a direct link | Manual | Almost never happens |
| Old leads get re-engaged | Reactivation campaign | Export and hope | No |
| It runs while you are on a job | Yes | Partly | No |
| Time to get running | A 3-to-5-day window, in writing | Weeks, plus a consultant | Already running, badly |
Generic CRM here means a general sales CRM without SMS and booking wired in. Plenty of them are good software. They are just not built for a business that wins jobs on the phone.
// The difference
The Technical Work Most Agencies Skip
Anyone can turn on a template. These four are where builds quietly fail, and they are the reason we exist.
A2P 10DLC registration
US carriers block unregistered business texting. Not throttle, not spam-folder. The message leaves your system, reports as sent, and never lands. We register the brand and campaign so the follow-up you paid for reaches a phone.
Webhooks and custom code
The stock features run out fast once your process is specific. We write the webhook or the script that covers the gap, instead of telling you the platform cannot do it.
API integration
Your accounting, your scheduling, your existing tools. We connect them so a booked job updates everything at once, rather than someone retyping it into three systems at the end of the day.
Recorded proof
Before you pay, you get a screen recording of the system firing end to end on your own account. If it does not do what we said it would, it is not finished.
// FAQ
Marketing Automation FAQ
Do I need my own software account?
You can use ours or hold your own. Holding your own costs more per month but the account is yours outright, which matters if you ever want to leave. We will tell you which makes sense for your volume rather than defaulting to the one that pays us more.
What is A2P 10DLC and do I really need it?
It is the registration US carriers require before a business can text customers from a standard number. Without it your messages are blocked at the carrier. They do not bounce and they do not warn you, so most people discover the problem by wondering why nobody replies.
Will the AI agent sound like a robot to my customers?
It sounds like a fast, polite text reply, because that is what it is. We keep it narrow: answer the common questions, qualify, book. When a conversation goes outside those rails it hands over to you rather than improvising. Narrow bots are the ones that do not embarrass you.
What does it cost?
It depends on which systems you need, so we quote after the audit call rather than guessing in public. A single automation is a fixed price once scoped. Management is optional and monthly. You get the number in writing before anything is built, and the audit itself is free.
What happens if I want to stop?
Management is month to month, so you stop when you like. The build is yours. If the account is in your name, everything simply stays where it is. If it is on ours, we migrate it out. There is no exit fee and no hostage-taking.
Can you work with the tools I already use?
Usually. If it has an API, we can connect it. If it does not, we will say so plainly instead of promising an integration that turns into a manual export. Tell us what you run on the audit call and we will confirm before anyone signs anything.
How much of my time does this take?
About two hours total. Thirty minutes on the audit, an hour describing how your business actually quotes and books, and a short call to watch the recording and approve. The wiring is our problem, and we cannot answer the process questions for you.
// Free audit
Let Us Map Your Gaps
Send one message. We reply within one business day to set up a 30-minute call, and you leave that call with the two or three changes that would move your numbers most. No pitch deck, no retainer talk, just the gaps we find.
Free, and the findings are yours to keep · You watch it work before you pay · No long contract · Everything stays in your name · We will tell you if we are not the right fit